Gabriel Schama x Lightform

In 2015 Lightform reached out to Gabriel Schama Studios about acquiring an artwork to projection map. The idea was to showcase their new technology by 3D projection mapping one of Gabriel's laser cut plywood sculptures. The resulting video went viral and racked up millions of views within a couple of days. The video became a cornerstone of Lightform's marketing campaign and brought tons of attention to company. It was an incredibly successful organic marketing campaign that sent Scott & Gabriel down a creative path that would change their work forever.