Creating Content Focused on ROI: A Guest Lecture at the University of Texas at Austin

In 2022 Scott was asked to give a guest lecture at the University of Texas at Austin. The goal was to share knowledge on the emerging opportunities at the intersection of art and technology. Using the Free Fire Las Vegas project as the primary case study, the presentation focuses on how to deliver return for clients, manage large scale productions, lead a creative team, and combine traditional marketing with experiential marketing. The lecture was a success and has since been adapted to a number of different forums, including CODAsummit and Wonderspaces.